WordPress forms,
built the way you see them
Drag fields onto a canvas that looks exactly like the live form. Add steps, logic and payments, publish with a block, and read every entry in one inbox. No code.
7 days, card required. 14-day money-back guarantee.
A 26 second silent video of the SubtleForms builder: choosing the Contact Form template, naming and creating the form, dragging in a Rating field, renaming it, adding a logic rule, then previewing the form with the Default, Rounded and Dark styles and on mobile.
The real builder, recorded in WordPress
Free version on WordPress.org
No account needed
Spam protection on every form
One builder for every kind of form
Pick a starting point. Every type uses the same builder, so there is nothing new to learn.
Free
Contact form
Name, email and a message, ready to publish in minutes.
Free
Multi-step form
Split long forms into short steps, so they feel lighter to fill in.
Free
Conversational form
Ask one question at a time, like a friendly chat.
Free
Survey and feedback
Rating, opinion scale, NPS and matrix fields.
Paid plans
Payment form
Stripe, Apple Pay and Google Pay, with coupons built in.
Paid plans
Store checkout
WooCommerce products and checkout inside a form.
Everything a good form needs, free
The free plugin covers the forms most sites need every day.
01
Drag and drop builder
Build on a canvas that looks exactly like the live form, with desktop, tablet and mobile preview.
02
38 field types
From text and email to rating, opinion scale, NPS, matrix, repeater and file uploads.
03
Conditional logic
Show or hide fields when answers match your rules. Hidden fields are skipped in the browser and on the server.
04
Multi-step forms
Split long forms into short steps, so they feel lighter to fill in.
05
Conversational forms
Ask one question at a time, like a friendly chat.
06
Entries inbox
Search, filter, star and add notes to every entry, then export to CSV.
07
Email notifications
Let your team, or the person who filled in the form, know the moment an entry arrives.
08
Webhooks
Send every entry to another app or service as JSON, with a test button.
09
Spam protection
Honeypot, timing and rate limits work on every form, with nothing to set up.
Build the form you picture. Publish it with one block. Keep every entry in your own WordPress.
Why SubtleForms instead of the usual form plugins
More in the free plugin, fewer scripts on your pages, and the features people pay extra for elsewhere on the cheapest plans.
01
More in the free plugin
Multi-step forms, conversational forms and conditional logic are free. So are 38 field types and 12 templates.
02
Light on your pages
Scripts load only on pages with a form: about 35 KB of JavaScript and 11 KB of CSS for a simple contact form.
03
Private by default
No account needed and no usage data sent anywhere. SubtleForms only contacts a service you turn on yourself.
04
Payments that never misfire
Card payments are captured only after the entry is saved, so nobody is charged for a form that failed.
05
Accessible markup
Every field has a label, errors are announced and tied to their field, and choices work with the keyboard.
06
Forms keep working
If a license lapses, published forms keep working, card payments included.
| SubtleForms | WPForms | Gravity Forms | Fluent Forms | |
|---|---|---|---|---|
| Free version | Yes | Yes | No | Yes |
| Conditional logic | Free | Paid, from Basic | Basic, $59 | Free |
| Multi-step forms | Free | Paid, from Basic | Basic, $59 | Paid, from $63 |
| Conversational forms | Free | Pro, $199.50 | Elite, $259 | Free |
| Stripe payments | Starter, $49 | Free with a 3% fee; no fee from Pro, $199.50 | Pro, $159 | Free with a 1.9% fee; no fee from $63 |
| Zapier | Pro, $99 | Pro, $199.50 | Pro, $159 | Paid, from $63 |
Go further when you need to
Paid plans add payments, analytics, deeper logic and integrations, without changing how you build.
Logic for every step, email and message
Skip steps, send different emails and show a different thank-you message depending on the answers.
Short steps instead of one long form
Split a long form into steps with their own titles. Visitors see where they are, and each step checks its own answers before moving on.
Take payments in the same form
Accept cards with Stripe, plus Apple Pay and Google Pay, with coupons built in. The card is charged only after the entry is saved.
Sample form
Website care plan
$49
Card
Apple Pay
Google Pay
Pay $49
Payments by Stripe. Sample form.
Try a real SubtleForms form
This is the plan finder, built with SubtleForms. Answer two questions and it recommends a plan, using conditional logic as you go.
This is a live form. Try it
From blank page to live form in three moves
No code, no guessing. You build on the form itself.
1
Add the fields you need
Pick from 38 field types and drop them onto the canvas. What you see is exactly what visitors get.
2
Make it smart with logic
Show or hide fields when answers match your rules. Hidden fields are skipped, in the browser and on the server.
3
Publish and read every entry
Add the SubtleForms block to any page. Entries land in an inbox with search, filters, stars and notes.
11 integrations, plus webhooks and MCP
Connect SubtleForms to the tools you already use. Each entry is sent after it is saved, so a slow service never slows your form down.
Email marketing
4
Add people to your lists the moment they submit.
Mailchimp
Brevo
Kit
HubSpot
Pro and Agency
CRM
4
Create contacts and deals from every entry.
HubSpot
Salesforce
Pipedrive
Close
Pro and Agency
Automation
3
Send entries anywhere else your team works.
Zapier
Make
n8n
Pro and Agency
Store
1
Sell WooCommerce products from inside a form.
WooCommerce
Pro and Agency
Webhooks
Send each entry as JSON to any address, with custom headers and a signature you can check. Pro and Agency add managed delivery: up to 5 retries with growing gaps, and timeouts from 5 to 30 seconds.
Free plugin, retries on Pro and Agency
MCP for AI assistants
Let an AI assistant that speaks MCP read your forms and entries, and with your permission manage and edit them. Off until you turn it on, signed in with a WordPress Application Password, with separate read, manage and edit switches and a log of every call.
Every paid plan
Switching? Bring your forms with you
Import forms from Contact Form 7, Gravity Forms, Fluent Forms, WPForms or Ninja Forms, and entries from WPForms and Ninja Forms. Forms arrive as drafts, the originals are only read, and the old plugin does not even need to be active.
Your forms today
Contact Form 7
Gravity Forms
Fluent Forms
WPForms
Ninja Forms
The real Migrate screen in SubtleForms › Settings › Tools, importing three Contact Form 7 forms.
Made for how you work
Pick your path. Each page shows the parts that matter to you.
Site owners
Start from a template, change anything you see, and check every device before you publish. No code at any point.
Agencies
One Agency license covers 25 client sites, with your name and logo in the admin. Local and staging copies never use a seat.
Developers
Small scripts that load only where a form is, JSON webhooks with a test button, form import and export, and public source code.
Simple yearly plans
Every paid plan starts with a 7-day free trial and comes with a 14-day money-back guarantee. Published forms keep working if a license lapses.
Free
For any site that needs everyday forms. No account needed.
$0
forever
on WordPress.org
No account needed
- Visual builder, 38 field types, 12 templates
- Conditional logic
- Multi-step and conversational forms
- Entries inbox and CSV export
- Spam protection on every form
Starter
For one site that needs payments and advanced fields.
$49
per year
1 site
7 days free, card required
- Pro fields: Signature, Calculation, Picture choice
- 52 more templates
- Advanced logic and conditional emails
- Stripe payments with coupons
- Entry PDFs, analytics and MCP
Pro
Recommended
For stores and growing teams.
$99
per year
5 sites
7 days free, card required
- Everything in Starter
- 11 integrations: email marketing, CRM and automation
- WooCommerce products and checkout
- Managed webhooks with retries
Agency
For agencies and client work.
$199
per year
25 sites
7 days free, card required
- Everything in Pro
- White label with your name and logo
- WPML and Polylang
- Local and staging copies never use a seat
Every paid plan starts with 7 days free
Compare every feature
| Feature | Free | Starter | Pro | Agency |
|---|---|---|---|---|
| Sites | Any | 1 | 5 | 25 |
| Visual builder and 12 templates | Included | Included | Included | Included |
| 38 field types, listed below | Included | Included | Included | Included |
| Conditional logic | Included | Included | Included | Included |
| Multi-step and conversational forms | Included | Included | Included | Included |
| Entries inbox and CSV export | Included | Included | Included | Included |
| Email notifications | Included | Included | Included | Included |
| Webhooks with custom headers and a signature | Included | Included | Included | Included |
| Spam protection and optional CAPTCHA | Included | Included | Included | Included |
| Import from Contact Form 7, Gravity Forms, Fluent Forms, WPForms and Ninja Forms | Included | Included | Included | Included |
| 11 more field types: Signature, Calculation, Picture choice, card payment and 6 pricing fields | Not included | Included | Included | Included |
| 52 more templates: quotes, bookings, applications, surveys and calculators | Not included | Included | Included | Included |
| Advanced logic and conditional emails | Not included | Included | Included | Included |
| Stripe payments, Apple Pay and Google Pay, coupons | Not included | Included | Included | Included |
| Entry PDFs | Not included | Included | Included | Included |
| Form analytics with no cookies | Not included | Included | Included | Included |
| MCP server, so AI assistants can read and manage forms | Not included | Included | Included | Included |
| Email marketing: Mailchimp, Brevo, Kit, HubSpot | Not included | Not included | Included | Included |
| CRM: HubSpot, Salesforce, Pipedrive, Close | Not included | Not included | Included | Included |
| Automation: Zapier, Make, n8n | Not included | Not included | Included | Included |
| WooCommerce products and checkout | Not included | Not included | Included | Included |
| Managed webhooks: up to 5 retries, 5 to 30 second timeouts | Not included | Not included | Included | Included |
| White label | Not included | Not included | Not included | Included |
| WPML and Polylang | Not included | Not included | Not included | Included |
| Price per year | $0 | $49 | $99 | $199 |
See all 49 field types, plan by plan
| Field type | Free | Starter | Pro | Agency |
|---|---|---|---|---|
| Basic | ||||
| Text | Included | Included | Included | Included |
| Paragraph | Included | Included | Included | Included |
| Included | Included | Included | Included | |
| Number | Included | Included | Included | Included |
| Phone | Included | Included | Included | Included |
| Website | Included | Included | Included | Included |
| Name | Included | Included | Included | Included |
| Address | Included | Included | Included | Included |
| Password | Included | Included | Included | Included |
| Choices | ||||
| Dropdown | Included | Included | Included | Included |
| Radio Buttons | Included | Included | Included | Included |
| Checkboxes | Included | Included | Included | Included |
| Single Checkbox | Included | Included | Included | Included |
| Toggle | Included | Included | Included | Included |
| Country | Included | Included | Included | Included |
| Chained Select | Included | Included | Included | Included |
| Consent / GDPR | Included | Included | Included | Included |
| Picture Choice | Not included | Included | Included | Included |
| Advanced | ||||
| Date | Included | Included | Included | Included |
| Time | Included | Included | Included | Included |
| Date & Time | Included | Included | Included | Included |
| Rating | Included | Included | Included | Included |
| Opinion Scale | Included | Included | Included | Included |
| NPS | Included | Included | Included | Included |
| Slider | Included | Included | Included | Included |
| Matrix | Included | Included | Included | Included |
| Calculation | Not included | Included | Included | Included |
| Signature | Not included | Included | Included | Included |
| Color Picker | Included | Included | Included | Included |
| Rich Text | Included | Included | Included | Included |
| Hidden | Included | Included | Included | Included |
| Uploads | ||||
| File Upload | Included | Included | Included | Included |
| Image Upload | Included | Included | Included | Included |
| Layout | ||||
| Section Heading | Included | Included | Included | Included |
| Custom HTML | Included | Included | Included | Included |
| Notice | Included | Included | Included | Included |
| Page Break | Included | Included | Included | Included |
| Repeater | Included | Included | Included | Included |
| Payments | ||||
| WooCommerce Product | Not included | Not included | Included | Included |
| Product | Not included | Included | Included | Included |
| Priced Options | Not included | Included | Included | Included |
| Custom Amount | Not included | Included | Included | Included |
| Order Summary | Not included | Included | Included | Included |
| Card Payment | Not included | Included | Included | Included |
| Coupon Code | Not included | Included | Included | Included |
| Fixed Fee | Not included | Included | Included | Included |
| Spam protection | ||||
| reCaptcha | Included | Included | Included | Included |
| hCaptcha | Included | Included | Included | Included |
| Turnstile | Included | Included | Included | Included |
Not ready to pay? The free version is on WordPress.org, with no account needed.
Questions, answered
Still unsure? Ask us anything.
Is there a free version of SubtleForms?
Yes. The free plugin is on WordPress.org and includes the visual builder, 38 field types, conditional logic, multi-step and conversational forms, the entries inbox and spam protection. It works without an account.
How does the free trial work?
You can try Starter, Pro or Agency free for 7 days on one site. A card is required, and checkout shows the date and amount of the first charge. Cancel before that date and you are not charged.
Do you offer refunds?
Yes. If SubtleForms is not right for you, ask for a refund within 14 days of your payment.
What happens to my forms if my license expires?
They keep working, including card payments.
Do local and staging sites use a license seat?
No. Local and staging copies of a site do not use a seat.
Can I move my forms from another plugin?
Yes. SubtleForms imports forms from Contact Form 7, Gravity Forms, Fluent Forms, WPForms and Ninja Forms as drafts, ready for you to check. The other plugin does not need to be active.
Will my forms match my theme?
Yes. Pick an appearance preset, set your own colors and fonts, or let forms inherit your active theme.
Your next form is a few clicks away
Start a 7-day free trial, or begin with the free version on WordPress.org.
7 days, card required. 14-day money-back guarantee.